Content marketing refers to any technique that involves creating quality content to attract and maintain a healthy audience. For most businesses, the ultimate objective of content marketing is to increase profits. While more and more businesses are becoming aware of content marketing’s merits, there are still many myths and misconceptions floating around about content marketing as a practice. Here are a few of the most common content marketing myths.
Four Content Marketing Myths to Bust
Content Marketing Myths – Myth Number 1 “Quantity Is Everything”
Many people who are new to content marketing tend to harbor the misconception that quantity is everything. With the rise of AI assisted writing, you can pump out tons of written content quickly. However, if there is no human intervention in the written product, the quality is poor and the product is filled with inaccuracies, and things that don’t even make sense.
One of the best AI content creation tools out there, Content at Scale, even has a process for this called AIO (Artificial Intelligence optimization) Writers Process. Learn more about Content at Scale here:
An AI writer that is so human-like that it passes AI content detection. Simply enter keywords and get a 2,500+ word blog post.
The future of content creation has arrived.
- Long Form Content
- No AI Detection
- Human-like Content
- Plagiarism Scans
- WordPress Sync
- Automated Internal Linking
- Great Support
- Expensive (but you get what you pay for)
However, more is not always better when it comes to most things, and content marketing is no exception to this rule. While you should certainly strive to produce as much content as possible, you should never sacrifice your content quality for quantity. Don’t make the mistake of churning out articles and blog posts to fill up your website or blog with content as quickly as possible.
Before you write content, you must understand your audience. Don’t publish any content that doesn’t address your audience’s need or want. It’s better to pour your time into producing a few articles and blog posts that are truly helpful to your audience rather than hundreds of pieces that are useless to your target audience.
You can make the few quality pieces that you produce go farther by focusing on distribution. It’s not enough to send out a mass email or publish a quick post on Facebook. You should optimize the content for search engine optimization and try multiple channels to determine which ones work best for your goals.
Not only should you publish content on your own blog or website, but you should also consider publishing your pieces as guest blog posts or articles. Guest content will help you boost exposure.
Finally, it would help if you weren’t afraid to repurpose quality content. For example, you can turn an eBook into a series of blog posts or updates on social media. You could also turn an infographic into a video or podcast.
Content Marketing Myths – Myth Number 2 “It Is Only Relevant Online”
Another misconception that many people harbor is that content marketing only pertains to the Internet.
While the vast majority of content marketing lives on the Internet in articles, blog posts, videos, and white papers, content marketing can also exist off the Internet. In fact, it is in the best interest of all businesses to implement content marketing tactics both online and offline. Content marketing can be relevant when it comes to more traditional marketing campaigns like print and television advertisements.
Part of creating content for Local SEO is designing the content to resonate with your local audience. Your local community has specific issues affecting their “brick and mortar” businesses, and it is important to address those issues in your content.
Content Marketing Myths – Myth Number 3 “Content Marketing Is Cheap”
Movie studios spend millions to make blockbuster movies (and also millions on the bad ones).
Music artists spend heavily on creating a new album.
All media producers spend heavily to promote their works to sell tickets or downloads.
If you are in the media production industry, you are very familiar with the costs of building and promoting a new show. All of the talent, equipment, and marketing costs money. With the rise of the internet, everyone now needs to produce media for their audience, regardless of experience in the medium. This inexperience can lead to tremendous cost misconceptions.
Many people are initially incredibly excited about content marketing because they mistakenly believe that content marketing is inexpensive. While content marketing is not so pricey when you consider the value it has the potential to offer, it is by no means inexpensive.
Just as with all things in life, you get what you pay for regarding content marketing. If you’re paying very little for content marketing, you can expect to get very little out of it. You should expect to commit resources and money to content marketing on an ongoing basis, just like a production studio.
In addition to the costs associated with creating the content, remember to allocate a budget for the content delivery strategy. That means involving content marketers in your website design, social media strategies, and your local SEO efforts.
However, you can rest assured that it is certainly not one of the most expensive options despite the great value that content marketing can offer. In many cases, businesses spend more on PPC than content marketing and still get more value from the latter. Evergreen content (content that ages well and is still applicable long in the future) can continue to pay dividends long after the PPC campaign is over.
Content Marketing Myths – Myth Number 4 “It Is Just a Trend”
One of the most common content marketing myths is that content marketing is just a trend. While it’s reasonable to think that people will stop using the term “content marketing” at some point, there is plenty of evidence that suggests that the main gist of content marketing is here to stay. According to Google Trends, more people than ever before are using the term “content marketing.”
Since Google’s algorithm heavily values quality content, there is still a significant need for content marketing. Many experts believe that content marketing will become so entrenched that it will be referred to as “marketing” and not “content marketing.” The need for quality content is not going away anytime soon. Companies will only truly thrive by embracing content marketing rather than sweeping it under the rug to favor more traditional marketing tactics like PPC.
Final Thoughts – Busting Content Marketing Myths
Content marketing is here to stay and to be a successful media marketer, you need to think of yourself as an entertainment producer.
No one wants to sit through a bad movie, listen to a horrible album, or even read a horrible book. Your customers won’t. They will just leave. If you are going to do something, do it right. You don’t have to do a lot, but make sure whatever you create is quality. There is a saying that it takes a lifetime to build a great reputation and just one minute to ruin it.
If you want assistance in creating quality content at scale using AI that passes AI detection tests, visit Content at Scale below to learn more.
An AI writer that is so human-like that it passes AI content detection. Simply enter keywords and get a 2,500+ word blog post.
The future of content creation has arrived.
- Long Form Content
- No AI Detection
- Human-like Content
- Plagiarism Scans
- WordPress Sync
- Automated Internal Linking
- Great Support
- Expensive (but you get what you pay for)
