Leverage Your Customer’s Emotions with Emotional Content Marketing
The small business owner does not often have a large built-in active audience online. However, you can engage your followers and attract additional prospects when you deliver content that tugs at the emotions. This does not mean that you forget about your brand's...
Content Marketing Trends – What You Need to Know
Content marketing is something that is continually evolving. If you want to stay ahead of the curve, you will need to keep up with the trending methods and tactics. However, you will also need to recognize those that aren't working as they used to and those methods...
Why Add Inbound Marketing to Your Marketing Mix
Do you want to drive more traffic to your website with efficient targeting of your audience? Then inbound marketing may be your missing piece. Brian Halligan, HubSpot CEO, shared “People shop and learn in a whole new way compared to just a few years ago, so marketers...
7 Factors That Determine Your Website Conversion Rates
People are more internet savvy now than they've ever been. That means they will decide within a few seconds of landing on a website whether or not they think it's reputable and trustworthy. This initial perception dramatically affects your website conversion rates....
What are the Top Website Design Challenges?
With today's increasing availability of web design tools like WordPress, dedicated website builders, or splash page builders, just about anyone can create their website. Even better is that by using a high-quality WordPress template like Astra or Divi, they can make...
Are Backlinks Important for SEO?
When coming up with your SEO strategy, you may be wondering, are backlinks important for SEO? While it’s true that you can get a bunch of links from bad, low-quality websites and call it a day, it won't have the same effect on your website's search engine ranking as...
Technical SEO and Website Optimization for Mobile
It’s not enough to have a website focused on the desktop experience in today's world. Your website needs to give a good user experience for mobile since more and more people browse websites on their phones now. Both technical SEO and website optimization need to be...
Why You Should Consider a New Website Redesign
A new website redesign can make all the difference in your marketing efforts. Your website is one of the first things a customer will see and, even though you may be attached to your website, several things could be holding it back. There are many reasons why you...
Local SEO Tips to Improve Website Search Ranking
It’s crucial to land your business as high as possible in Google search rankings, however, Google’s algorithms are very complicated and continually evolving. Even so, you have a good chance of having your business recognized by Google as popular (equating to a higher...
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