Marketers have been optimizing websites to be mobile-friendly for years now, but learning how to optimize your website for voice search has become a new game. Since Google is not releasing voice search data, it can be difficult to know what keywords make the most...
There is a lot of time and money that goes into an SEO campaign, so it’s imperative to measure if your SEO is working. Monitoring SEO effectiveness is essential whether you are working on it yourself or outsourcing it. To determine if your SEO is working, you will...
As a business owner, you want to make sure you're marketing your products, services, and overall brand in the best way possible. One important aspect of marketing is content marketing. When it comes to content marketing, you want to be at least on the same page as...
When it comes to the web, content is truly king. The goal of every content marketer should be to produce and publish quality content regularly. Unfortunately, many people have a narrow view of what quality content looks like. These people typically imagine articles,...
B2B Content Marketing (Business to Business Content Marketing) is a different landscape than content for consumers, so you must plan your strategy accordingly. Why Does a Business Need Content? Not only is B2B content marketing necessary for digital marketing...
Content marketing refers to any technique that involves creating quality content to attract and maintain a healthy audience. For most businesses, the ultimate objective of content marketing is to increase profits. While more and more businesses are becoming aware of...