SEO is constantly changing. As Google continually improves its algorithms, SEO tactics that worked last year (or even last month) are no longer effective (and in some instances can even harm your ranking). In addition to constantly evaluating and trying out new...
When coming up with your SEO strategy, you may be wondering, are backlinks important for SEO? While it’s true that you can get a bunch of links from bad, low-quality websites and call it a day, it won't have the same effect on your website's search engine ranking as...
It’s not enough to have a website focused on the desktop experience in today's world. Your website needs to give a good user experience for mobile since more and more people browse websites on their phones now. Both technical SEO and website optimization need to be...
Nowadays, the vast majority of businesses understand that search engine optimization is essential. However, recognizing the importance of SEO and local SEO doesn't make it any easier for many companies to put in the necessary time and resources while remaining patient...
Understanding SEO is just part of the equation for having a profitable website and generating new business. Website optimization is the other part of the equation, just as important, if not even more important, than SEO. Ultimately, increasing sales for your business...
You know you should be devoting more time to creating content for local SEO. Still, amid the hustle and bustle of everything else going on ( email campaigns, social media updates, blog postings, white papers, ebooks), local SEO always gets put on the back burner. And...
There is a lot of time and money that goes into an SEO campaign, so it’s imperative to measure if your SEO is working. Monitoring SEO effectiveness is essential whether you are working on it yourself or outsourcing it. To determine if your SEO is working, you will...
If you have years of experience doing search engine optimization (SEO), chances are you know how volatile and unpredictable SEO can be. Each year, Google makes hundreds of changes to its search algorithms. Many of these changes are minor, while a few of these changes...
When people think of SEO (search engine optimization), most imagine keywords, quality content, backlinking, local SEO, and social media posts - not about using title tags correctly. While these things undoubtedly play a significant role in SEO, people tend to neglect...