Digital Information Management

One company image… everywhere.

One company image… everywhere.

Your company’s image is critical for success, especially online.

Customers are using the internet to find you, shop from you and to read reviews about you.

What if the information about your company on the internet is wrong?

We have all shown up at a business that is closed, but your smartphone says that it should be open.

We have all been directed by smartphone GPS to incorrect business addresses (either the business has moved or closed permanently).

We have all read horrible reviews about a restaurant, still given it a try, and had an amazing experience.

Incorrect information about your company online costs you money.

It's not your fault.

If your company information is not locked down with LOCALSYNC, the nature of data aggregation and the constant, automated updating of your company information online with incorrect information can lead to lost sales and irritated customers.

How do you keep up with the speed of digital, and synchronize your local business information with your online presence?

How can you keep up when your unlocked company information is being changed every day by someone else?

With LOCALSYNC there's a better way.

What is Digital Information Management?

What is Digital Information Management?

Digital Knowledge Management (also known as local directory marketing) is the process of:

Synchronizing your company information across all of the information sources on the web (also called “publishers”) that lead customers to your front door.

Maximizing the amount of information about your company that each of these online business directories contain.

Presenting your business information to the public through these business directories in the best possible way with pictures, videos and custom content.

Interacting with customers with both positive and negative reviews to protect your company’s brand online.

Locking down and securing your company information to prevent customers from editing your profiles, data aggregators from overwriting correct information with old information, and ensuring your company’s SEO is not negatively affected by incorrect information.

Why is digital information management important for my business?

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Year over Year Growth in Location Search with "Near Me" Searches

%

Percentage of Users that Make a Location Search that Visit a Local Business Within One Day

%

Percentage of Those Location Searches that Result in a Purchase from a Local Business

According to Google, location search has grown over 146% year over year with “near me” searches.

Google further analyzed these searches and found that these types of “near me” searches directly impact the bottom line, with 76% of users that make a location search visiting a local business location within one day.

What’s even better?

28% of those location searches result in a purchase from a local business!

Your customers are nearby and are searching with their mobile devices for the nearest places of interest. Don’t miss your opportunity to potentially capture 28% more sales just by helping your customers find you.

Do people really use online local business directories?

You bet.

People look at Yelp reviews before visiting a restaurant, consult the Yellow Pages online, and check out locations on Trip Advisor.

Did you know that on average, business listings in local directories get an average 174% more search impressions than web pages?

That statistic even includes wbesite store pages, website directories, and geo-locator traffic.

Managing Your Company Information Online Matters.

Don’t think online listing accuracy and completeness matters to your customers?

Let’s take a look at what your customers say:

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Companies with complete online listings are considered 270% more reputable than companies with incomplete listings.

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Customers are 50% more likely to actually buy from a company with complete online listings.

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Complete company listings get 600% more clicks than companies with empty listings.

Companies with complete online listings are considered 270% more reputable than companies with incomplete listings.

It's surprising that this statistic isn’t even higher. When presented with something that appears “better” right from the start (in this instance a fully completed company profile), the majority of people will choose the perceived “better” choice.

Customers are more likely to visit companies that have complete online listings.

Actually, this makes a lot of sense as customers consider these companies more reputable than companies that have incomplete listings online.

Customers are 50% more likely to actually buy from a company with complete online listings.

Perception of quality starts with your customer’s first impression. If you cannot take care of your own company (by at least having complete and correct information about how to find your store), how can you take care of your customer?

Complete company listings get 600% more clicks than companies with empty listings.

Would you go into a store with boards covering all of the windows? Unless a hurricane has just blown through town (something we see in Florida a lot), the answer is no. The right first impression makes all of the difference in customer choice.

What about reviews?

Do they matter to your customers?

Did you know that:

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91% of consumers read online reviews.

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Mobile searches that include the word “best” have grown 80% over the last two years

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52% of the time a customer switches brands the reason is related to the customer experience

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67% of businesses experience an ratings increase of a half star simply by incorporating review responses

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Only 40% of businesses respond to reviews today

91% of consumers read online reviews.

(Brightlocal 2016)

Why would customers read online reviews? 

Customers read reviews of other customer experiences to learn more about your business and get a jumpstart on whether or not they should become a customer (or stay a customer).

Mobile searches that include the word “best” have grown 80% over the last two years.

(Think with Google)

All consumers want the “best”.

The “best” accountant, the “best” pizza, or the “best” eye doctor.

Who makes that decision?

Your customers.

So it makes sense that their reviews of your product and services (especially reviews that contain the word “best”) will help propel you to the top of search results.

52% of the time a customer switches brands the reason is related to the customer experience.

(Gartner/CEB)

This statistic is astounding.

Businesses lose over 50% of their migrating customers due to the customer experience. Considering the fact that it costs 6-7 times more to attract a new customer than to retain an existing customer, why don’t these businesses proactively address customer concerns and save the relationship?

Understanding customer reviews and proactively refining business practices can help you keep your existing clients, as well as attract new ones.

67% of businesses experience an ratings increase of a half star simply by incorporating review responses.

(Harvard Business School 2011)

Why?

Customers like to be heard, especially when they have a problem. They want to feel that their partner (you) is listening and is responsive to their issues.

Only 40% of businesses respond to reviews today.

Another astounding statistic.

60% of businesses are ignoring their customers. These companies aren’t thanking customers for their reviews (70% will leave a review if asked), or dealing with customer complaints or issues. 60% of companies are not controlling their message to their customer in the one area that plays an integral part in future customer choice to use their product or service.

Don’t be part of that 60%.

What are the different ways businesses can manage their digital information online?

There are several ways that you can manage your company’s online presence in local business directories:

Digital Information Management Solutions

Comparison Chart
Solution AttributeManualData AggregatorAPI SubmissionLOCALSYNC
ApproachManualAutomatedAutomatedAutomated
Network Reach1 at a TimeVariableVariable80+ and Aggregators
Real-Time UpdatesNot ApplicableNoVariableMajority
Duplicate SuppressionNoNoNoMajority
Data LockNoNoNoMajority
Google My Business APIYesNoVariableYes
Apple MapsYesVariableNoYes
InfoGroupNot ApplicableYesVariableYes
Neustar/ LocalezeNot ApplicableYesVariableYes
AcxiomNot ApplicableYesVariableYes
Enhanced ContentVariableNoVariableMajority

 

 

Manual Directory Submission

Manual directory submission requires the business owner to manually log into and edit every business directory account. Key attributes of using the manual directory submission method include:

Free from platform costs. However, the “free” portion is offset by the cost of the tremendous manpower required to execute the strategy.

Some business directory websites do not allow you to manually claim your business listing. To be fully optimized for search, you need to be accurate on all of the available directory sites. (Two conflicting search results for “hours of operation” can cost you business.)

Manual submission introduces the potential for “human error”. These inaccuracies hurt your business’ SEO and cause customer confusion (ie showing up at your business when it's closed yet it clearly says online that it's open).

Manual submission to online business directories is a 24/7 job. Your online company data is constantly changing and updating around the clock.

Manual submission does not lock your data from being overwritten or changed. Your company data is out of your control.

Data Aggregator

Data aggregation is automated, and happens around the clock without a business owner's input. Key attributes of data aggregation include:

Relatively inexpensive as far as platform costs. You pay a fee for your company information to be included in datasets. The data aggregator then sells this information to different buyers that include business directory websites, local business listing sites, search engines, and other informational websites.

This is a “shotgun” approach, your company information must be purchased by the business directory websites, local business listing sites, search engines, and other informational websites in order to be published. If they don’t purchase the dataset, your correct information is not published online.

If your company data is purchased (there is no guarantee that it would be), that company information goes through a competitive data comparison of your company information from other sources (government records, phone directories, state filings, business tax forms, local licensing, social media posts, business website and others). Each publisher has an algorithm to choose the “best” data, and their selection might not be the correct information you submitted.

Even if your correct information “wins” and gets published correctly on these local directories, tomorrow is a new day. These online directories constantly refresh their databases (in some instances a few times per day), and your data might not “win” tomorrow.

Without the LOCALSYNC “lockdown”, your correct company information is always at risk of being overwritten by incorrect information. Without LOCALSYNC, you have no real-time control and no ability to build out enhanced content like menus, staff bios, photos, or videos on these online business directories.

API Submission

API (Application Programming Interface) submission is another automated submission system requiring minimal time from the business owner. Key attributes of API submission include:

Some API submission solutions may be cheaper than LOCALSYNC.

An API submission is just a method of sending your company data to the online business directory. Your company information is being sent, but not it is not being correctly matched or locked down.

API submission does not guarantee control; your business information is still at risk of being changed by user-suggested edits.

The LOCALSYNC Way

By partnering with LOCALSYNC, you are accessing the industry’s best technology and most robust network of publishers. Key attributes of the LOCALSYNC method are:

We manage and update your business data across Google, Facebook, Yahoo, Bing, Yelp, Foursquare and about 60+ additional publishers.

We employ lockdown technology, and automatically scan, locate, and claim your existing business listings on sites across the LOCALSYNC Network. We scan every publisher’s database and locate the listing your want to control. Once we identify that listing, the LOCALSYNC team locks down your listing, preventing changes.

We work with you to select the best enhanced content for your business listings on these directory websites, building your company profiles to present you in the best possible light.

We also work with you to construct the best local SEO content within these different business directory websites, optimizing your profiles to stand out in search results.

Interested in finding out how your business is doing online?

 

Just use our free scan tool below to scan your business and see how you are doing online. You even get access to a suite of free tools in LOCALSYNC's digital marketing dashboard to help you control your online presence right away!

Frequently Asked Questions

How is LOCALSYNC different?

We are conflict-free.

We only represent one company in a certain industry in a specific geographic location as a DMP. We focus on your business and getting you the top positions in local search.

No questionable SEO practices, just quality content, and strategies to help you get (and keep) more customers.

What is a “conflict search” and why does LOCALSYNC have it?

Before working with a new client, we perform a local search to confirm that we are not marketing another similar business in that local geographic area as a DMP.

We want our clients to come up first in search rankings, outperforming their competitors.

How can you do that with two clients that are competing against each other? You can’t, without conflicts of interest.

Why is there a recurring monthly fee? Can’t we just fix this one time and be done with it?

Digital Information Management requires constant attention and updating. With online listings, there are no permanent, static company records and the only way to make them consistent is to lock them down with LOCALSYNC.

With the number of different automated information services on the internet trying to update business listings daily with what they think is new company information, unlocked business listings’ basic data (Business Name, Business Address, and Business Telephone Number) changes every 6 days (or 61 times per year)!

Additionally, the recurring fee enables access to enhanced content and rich media opportunities (videos, special offers, menus, products, services, bios and customer reviews) that cannot be implemented manually with these business directory listings on a site by site basis.

What happens if I cancel my LOCALSYNC subscription?

We release the lock on your company data, giving the individual publishers control over the information on their different websites.

Additionally, all of the enhanced content and rich media (images, videos, menus, bios and business hours for example) will be removed.

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Questions?

Give us call, we would love to speak with you.

Coral Springs, Florida

+1 954 210 7800

hello@localsync.com

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