Just a few years ago, search engine optimization was the main focus of website owners. Nowadays, more and more individuals and businesses are recognizing the importance of social media optimization. Social media optimization refers to optimizing a site to share its content on social media websites like Facebook, Twitter, Google+, LinkedIn, and more. With each passing year, social media plays a more substantial role in rankings for search engines. If you're interested in jumping on the social media optimization bandwagon and optimizing a website for social media sharing, here are a few tips that should help you do so.


How to Optimize a Website for Social Media Sharing


1. Create High-Quality Content

If you can only do one thing to optimize your website for social media sharing, you should create high-quality content. After all, the better the content's quality on your website, the more your visitors will want to share your content on social media websites. It is more than worthwhile to invest the time and money into creating well-written and relevant content. It will make a difference in your analytics.


2. Vary Your Content

One of the main challenges that website owners face is attracting the attention of readers and viewers. In 2015, Microsoft conducted a study and found that the average attention span is declining rapidly. In 2000, the average attention span was about 12 seconds. However, in 2015, Microsoft found that the average attention span had fallen to eight seconds.

Therefore, it is up to you to vary your content to capture your viewers' attention. Not only should you publish articles and blog posts, but you should also publish visuals in the form of data visualizations and infographics. Accompany all of your text-heavy content with high-quality photos and videos. It would be best if you also offered your readers different ways to consume the content you produce. For example, consider creating a podcast to accompany the eBook you recently published.


3. Keep Your Headlines Short and Sweet

A common mistake that website owners make is creating long headlines. Headlines that are short and sweet are more likely to capture the attention of readers. In some cases, a short headline may generate a sense of imperativeness. This feeling may encourage visitors to read and share the article.

It would help if you also kept in mind that some social media websites like Twitter have character limits. Keeping your articles' headlines and blog posts brief will give visitors more characters to share your content on social media websites.


4. Display Social Sharing Buttons Prominently

The last thing you want to do is make it difficult for your regular readers and visitors to share your content on social media websites. Under no circumstances should a user have to hunt for a button to share your content on social media.

Therefore, you should display social sharing buttons prominently on your website. These buttons should be displayed on your homepage as well as individual pages for articles and blog posts. It would be best if you experimented with different positions and styles for your social sharing buttons. In general, website owners experience more success when they position the social sharing buttons in the website's header rather than the footer.


5. Don't Forget the Importance of Images

Many website owners fail to keep in mind the importance of images when designing their websites and publishing content. If you aren't convinced of the importance of images, take a look at the success of image-sharing social media websites like Pinterest and Instagram. For a while, Vine was the world's fastest-growing app. Therefore, visual content is the future. This doesn't mean that written content is becoming obsolete. Instead, it is becoming more critical to complement quality written content with visual content. You should see positive changes in your analytics if you publish high-quality videos and photography on your website. Even just increasing the pixel width of your photos can lead to more shares and clicks.

It would be best if you also kept in mind that the photos you select to accompany your written content will show up when the content is shared on LinkedIn, Google+, Facebook, and Pinterest. Depending on user settings, the same is also true for Twitter.


Final Thoughts – Optimizing a Website for Social Media Sharing


Optimizing a website for social media sharing is just as important as search engine optimization, local SEO, and website optimization for mobile. Based on the ever-growing popularity of social media websites, the world is becoming more and more social. If you're new to social media optimization, you should start with the five tips discussed above.

Want to see how your business is doing on social media and online overall? Use the free LOCALSYNC online business scan to find out.



Remember, however, to focus on your website being the central portal of information for your business. You do not own your social media accounts and you can be “de-platformed” at any time, losing all of your followers and work put into that social media channel.

For more information about optimizing a website for social media sharing, check out our social media marketing training or contact us.