When it comes to the web, content is truly king. The goal of every content marketer should be to produce and publish quality content regularly. Unfortunately, many people have a narrow view of what quality content looks like. These people typically imagine articles, blog posts, videos, images, and other text- and visual-based content. While these forms of content are certainly popular and have great potential to be effective, it is important not to neglect other content marketing and podcasting forms.

Audio is one of the most neglected forms of content, despite being as effective as other content forms. In particular, podcasts are incredibly effective when it comes to building a platform and reaching an audience. Here is some information about the power of content marketing and podcasting.

 

Content Marketing and Podcasting

According to Salesforce, podcast popularity is on the rise among both men and women. Millions of people in the United States watch podcasts daily. Downloads of podcasts in the United States and other countries like the United Kingdom are reaching record numbers. Experts believe that the popularity of podcasts will only continue to increase in the next few years. Therefore, it is in the best interest of content marketers to jump on the podcast bandwagon, as this trend is almost definitely here to stay.

However, it would help if you kept in mind that it's not enough to create podcasts. It would be best if you had a strategy in mind to use podcasts as a medium to get a message across to your target audience effectively.

 

What Is A Podcast?

Even though podcasts' popularity is growing day by day, not everyone is familiar with podcasts as a form of content. A podcast refers to an audio file similar to the radio-style that users can download online and listen to as an MP3. One of the main reasons for the growing popularity of the podcast is its convenience. Many people download podcasts online and listen to the podcasts while driving to and from work.

Most of the time, podcasts are released episode by episode and can be listened to on a mobile device, computer, tablet, or portable media device.

Podcasts usually star an individual or a group of people discussing a certain topic of interest or current events and news. Sometimes, podcasts are simply a recording of an online radio show so that users can listen to the radio show after it aired.

 

Content Marketing and Marketing – The Power of Podcasts

Many people realize the power of podcasts. As a result, more and more podcasts are being published on the Internet with each passing day. However, since podcasts are still a relatively new form of content, podcasts are a great way to stand out among a sea of competition within your industry. Some of the advantages of podcasts as a form of content include the following:

  • Offers quality content in a unique format
  • Distinguishes your business from your competitors
  • It helps build loyalty from your customers.
  • Creates rapport between you and your customers
  • It offers a convenient and portable way to digest content.
  • Enhances brand awareness and identity
  • Serves as a platform to talk about relevant news and industry topics
  • Attracts attention to your messages and your brand

 

Due to the many advantages of podcasts in several areas, it's easy to see why many businesses are jumping head-first into the world of podcasts. As long as you invest a lot of time into making quality podcasts, you can expect the content to be very effective in improving your marketing campaigns and improving organic search results. Therefore, if you currently aren't using podcasts, you should incorporate them into your upcoming marketing strategy. Don't forget to make your website “podcast friendly” for your users with easy to access links and extensive descriptions.

 

How Do Podcasts Rank in the Search Engines?

One common question that many people have is how do podcasts rank in the search engines. Overall, the more podcasts you release, the more likely your podcasts will show in Google and other search results. Search engines are not able to read audio content. However, there are certain tactics that you can use to get podcasts to appear in search results.

For example, you can create an optimized and targeted page URL and title for every episode. It would help if you also created a short text introduction that users can read before listening to or downloading the content. You can include relevant key themes and keywords in the introduction to be picked up by Google's crawlers. Extensively described locally focused content that relates to your business will also help your business rank higher in search results.

As you can see, there is power in the content marketing and podcasting combo. For more information about content marketing and podcasts, don't hesitate to contact us.